MCE, 13th-16th March 2018
Stand A41/51 - C42/52
Fiera Rho, Milan

The 41st edition of MCE, Mostra Convegno Expocomfort, will be held from 13 to 16 March. As usual, this bi-annual world leader in the civil and industrial systems industry will be held at the modern Milan Exhibition Centre, Rho. The exhibition will be showcasing innovative products in all areas, including heating, equipment, componentry, ventilation, air conditioning, refrigeration, water treatment, renewables and domotics.

Caleffi will be at the historic Pavilion 7, which is dedicated to heating solutions. The stand will be in its usual location, in the corner A41/51 - C42/52: 640 m2 of hospitality, product displays, professionalism and digital experience at Caleffi Experience.

Designed by architect Giorgia Giordano from Kibox, the stand is designed to be imposing and light at the same time, so that Caleffi, its products, values, objectives, people and workspace are translated into the display area, at least conceptually.
A cursory glance will soon show anyone how close Italian manufacturing is to Caleffi's heart: the predominating colours are white, red and green: a deliberate and strategic choice representing the Italian flag. What could better express Caleffi's deeply-rooted pride in its nation's talent? This conviction has accompanied it for over five decades now.

The stand is made up of three main spaces, each one conveying a definite architectural and symbolic meaning:

PRODUCT AREA: PRODUCTION

The industrial slant and technical materials clearly show how strongly we identify with the Italian engineering sector - an area which has quickly grown and ably expanded on an international level, without ever betraying the intrinsic elegance of its traditional roots. Our manufacturing core has not changed, yet we have forged into world markets with giant strides and broadened our offer of component parts for heating and hydronic systems to cater for a constantly evolving market.

The upper part of the stand, looming impressively over the 300 square metres of the product area, was devised to strike the onlooker with its dramatic look. It is the crowning glory of the Caleffi stand - defining its essence and drawing attention to the exhibition below. On a communicative level, it is the prop which represents the product area with its oversized icon.

This is where the following new products will be on show:

HEATING AREA: DIRTMAG® new versions and chemical additives combine for the series 54534 with shut-off valves, DISCALSLIM® series 551 compact deaerator in technopolymer, DYNAMICAL® series 230 dynamic thermostatic valve, connection and regulation units for series 149 HVAC terminals, and the series 579 self-cleaning magnetic sludge strainer.
AREA IDROSANITARIO: the series 535H pressure reducing valve, Legiomix 2.0 series 6000 for disinfection against the Legionella bacterium.
AREA REGOLAZIONE: DYNAMICAL® series 665 manifold for underfloor heating system.

AREA BIM: CENTRAL HEATING SYSTEM

Central heating systems serving modern climate control installations require special equipment for controlling and regulating the flow of the carrier medium. These devices are prescribed in the Italian Regulation “Raccolta R” and the UNI 10412-1 standard for installations with heat generators exceeding 35 kW.

Revit (Autodesk) has been used to design a sample heating system with all the prescribed equipment, which was also on show at our stand: the benefits of BIM are made even clearer by the possibility of comparing the digital twin with the actual equipment configuration. Indeed, not only does it provide valuable support for the configuration and installation of the heating system, it also provides technical information about each product and reports on the flow rates and head losses throughout the circuit.

CUBOROSSO: INNOVATION AND TRAINING

This is the big innovation in our communications at MCE 2018. Our RED CUBE, physically located at Fontaneto d'Agogna, is the beating heart which has pumped out new products and innovative projects for almost a decade now. Caleffi has decided to bring it along to the trade fair and show it off in an ingenious way: by exploiting the power of digital communication and turning it into an exciting experience which speaks of the company's calibre and its constant investment in research and development. From an architectural point of view, it is a striking landmark and the nucleus of the entire stand, acting as a wheel hub from which the other units fan out geometrically. Ideologically, it represents Caleffi and sets the tone for the stand with its imposing structure and emotional impact. This year, it allows visitors to experience the visit throughout the company, follow the factory's corridors and discover the central nodes of the company's life - all in a first person 360° 3D virtual reality experience. Come and experience it for yourself!

HOSPITALITY AREA: CUSTOMER CARE

Our attention to our guests and our desire to build up a team spirit is perfectly expressed in this welcoming setting which has been furnished in warm and comfortable materials. We want this to be an enjoyable moment, intense yet serene - a special place offering privacy with a pleasant harmonious touch.

In this edition, Caleffi will be present even beyond the confines of the stand with a variety of activities which denote our ability to remain a point of reference for the industry as a whole.

• Walter Bertona, BIM Project Manager for the company, will be making a presentation at the MEP BIM FORUM with a twenty-minute slot per day, during which he will narrate our technical experience of the development of the BIM project in Caleffi.
• There will also be a new format of the “Efficiency and Innovation Project”, the selection by Milan Polytechnic's ABC Department of the most technologically advanced products on show from exhibiting companies, at which we will be present with three outstanding products.
• Outside the walls of the exhibition centre, in Piazza Gae Aulenti, one of Milan's most modern areas, Caleffi will be sponsoring a very special event:  “an experiential village open to all with interactive installations and analogue edutainment events. “MCE in Città” is a “new concept, of strong emotional impact, intended to promote consumer awareness of the issues of energy efficiency, reduced consumption and the protection of resources.”