Why CUBOROSSO ?
Designed by architect Francesco Rusconi-Clerici, the building was created as an exhibition of richness of instruments, equipment, controls, installed in a rigorous, modular, metallic box: iron expresses ductility and flexibility, as the entire Caleffi factory has demonstrated in its life
- Red in honor of the color of Italian science and technology
- Red to make the structure stand out in the territorial context in which it stands
- A cube to bring together the solidity of the company and the scientific nature of research, a symbolism that encapsulates the essence of Caleffi's commitment: continuous improvement
