Aquatherm and Russia, a positive combination
Aquatherm is a guarantee for Caleffi. Our presence at the fair in Moscow is a must as well as the partnership with Novi Gorod that invited us as special guests at Novosibirsk's exhibition.
In Moscow we had a brand new stand, with a major impact over previous years in terms of size, thanks to the 50 sq.m. set up, and achieved level of brand communication. The wish to be there, as much as the dedication to this immense market, was proved by the additional presence of the Italian technical-commercial force coming from the Headquarters.
Balancing and underfloor heating system components stood out impressively throughout the show.
As an event within an event, also repeated in Siberia, the TRAINING C+ videos were launched: real training in the Russian language that met a great success with the technical audience.
Our participation at Aquatherm Novosibirsk was slightly different moulded, however - we were the exclusive guests of our Siberian dealer Novi Gorod. Well presented and represented, we were able to experience at first hand the growing interest in our products, especially those related to the Central Heating System.
Now we have to meet the commitments made during these two occasions, and be ready for next year dates.
