Our website on your smartphone

The world has been changing. Actually, it changed. 

The web, meant as an extended ecosystem, gets people closer, makes them see, creates relationships. It changed the times and the way - not only the means - we communicate and we look for information on any topic we may be interested in.

Expectations are different, we give for granted the fact that we find a given piece of information relevant for us in that very specific moment using the channel for us more suitable, not in absolute terms, but indeed in that specific moment we are searching.

When attitude becomes behaviour, companies need to be ready there where customers look for them. 

Here the main highlights on our new website:

• Fully responsive: our was an m.site that provided only selected portions of desktop contents. We saw an important rise of mobile devices usage on our digital touch-points and found highly strategical to convert the website into a smartphone friendly content platform.
• Plain content distribution: with the aim to keep contents easily and intuitively accessible, we regularly redesign the distribution of them throughout the website areas.
• More powerful search engine: we strengthened the search resources. The inner engine is now working throughout the whole portal. Once inserted the keyword (code or term), the user lands on the "Products" facet by default and then can move to other facets to look for more results. An example HERE. 

Soon a tutorial video will be available to introduce the new website main features.

In other words, Caleffi will invest more and more in digital communication, starting from the constant redesigning of the website to the development of mobile apps and to more to come.