Hall 10.1 C20

THE STAND CONCEPT

Caleffi comes to ISH Frankfurt not only with the aim of presenting its new products (of which there are many), but especially armed with a desire to communicate what its company is about - all its values and dreams as well as all the people that make it up and the places they work in.

A cursory glance will soon show anyone how close Italian manufacturing is to Caleffi's heart: the predominating colours are white, red and green: a deliberate and strategic choice representing the Italian flag. What could better express Caleffi's deeply-rooted pride in its nation's talent? This conviction has accompanied it for 56 years now.

Another aim in the air is that of bringing the parent company closer, physically we could say, to the international market. It is by means of the Experience Wall that Caleffi intends to present a digest of its set-up and a glimpse into its corporate identity and ethical core. It is an incredibly huge red staved wall on which a 7-m led display has been installed. It was designed to give visitors an immersive experience as they admire the video projections of the Italian manufacturing plants and logistic centres and take in graphics and engaging commentary.

The red staved panelling is an instant and direct reference to the REDCUBE of the Italian headquarters, which is the operational heart which has been churning out new products and projects for almost a decade now.

Taking it with us to Germany means symbolically opening our hearts to the international public as we narrate of our company's feats, its dedication to our customers and its ongoing commitment to research and development.

 

And now we come to the three main spaces on the stand, each one conveying a definite architectural and symbolic meaning:

PRODUCT AREA > PRODUCTION

The industrial slant and technical materials clearly show how strongly we identify with the Italian engineering sector - an area which has quickly grown and ably expanded on an international level, without ever betraying the intrinsic elegance of its traditional roots. Our manufacturing core has not altered, yet we have forged into world markets with giant strides and broadened our offer of component parts for heating and hydronic systems to cater for a constantly evolving market.

Unfortunately pavilion 10.1 of Frankfurt Messe does not allow us to build upwards, so we have striven to exploit the horizontal space available using panelling which describes our product areas and new installation systems.

CUBOROSSO > INNOVATION AND TRAINING

This is the novel element in our set-up: an outline of the CUBOROSSO (RED CUBE) is a clear reference to the beating heart which has pumped life into new products and projects for about a decade now. Caleffi has decided to bring it along to the trade fair and show it off in an ingenious way: by exploiting the power of digital communication and turning it into an exciting experience which speaks of the company's calibre and its constant investment in research and development. Even though it is smaller than the MCE2016 version, it is still a striking landmark, acting as a wheel hub from which the other units fan out geometrically.

HOSPITALITY AREA > CUSTOMER CARE

Our attention to our guests and our desire to build up a team spirit is perfectly expressed in this welcoming setting which has been furnished in warm and comfortable materials. We want this to be an enjoyable moment,

COME AND VISIT US: Hall 10.1 C20!

More information about ISH 2017 here