October 19, 2020

Caleffi Announces the Return of Max Rohr

↓  MEDIA RELEASE (pdf)
↓  HIGH-RES IMAGE, Max and Bob Rohr (jpg)
↓  HIGH-RES IMAGE, Max Rohr (jpg)  

MILWAUKEE – Monday, Oct. 19, 2020   Caleffi North America proudly announces our newest Education and Training Manager, Max Rohr.  He will partner with Caleffi representatives to offer product and system design training for engineers, contractors and wholesalers.  Rohr has worked in the plumbing and hydronics industry since early childhood with his father, Bob “Hot Rod” Rohr.  After college he interned at Caleffi headquarters in Italy for a year.

“I’m excited to be back in the Caleffi family!” said Rohr. “Education isn’t an afterthought at Caleffi; it is in the DNA of the company culture. Now I get to jump back into an exceptional training team. Not everyone gets to work side by side with a Carlson-Holohan Industry Award of Excellence winner to develop training materials,” added Rohr of working with his father. 

“We have the strongest technical training staff in the industry. The addition of Max to the team solidifies Caleffi’s dedication to providing our customers with the highest quality support and training,” said Roger Corrente, Director of Sales.

Before rejoining Caleffi, he spent five years at REHAU as Marketing and Academy Manager (Leesburg, Va.) and five years with Shamrock Sales Inc. (Denver) in an outside sales role.  He holds a bachelor’s degree in behavioral science and health from the University of Utah. 

Photo (l-r):  Max Rohr and Bob "Hot Rod" Rohr both serving as Caleffi Training and Education Managers 

CALEFFI – Creating innovative, superior performance products that help customers live comfortably and economically,
while softening their impact on the environment.   
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