Five successful and challenging decades of commitment to - and investment in - research, development and communication. This new year is therefore a time for us to reflect and draw some conclusions.
The company’s guiding principle has not changed: to be aware of our own potential and our own values, while staying true to our roots and our identity. Caleffi seems to have succeeded in adhering to this philosophy through the years.
Just as it has been from the very beginning, constant attention is dedicated to quality (and its certification), technical product details (continuous improvements inspired by customer feedback) and innovation (with the due research periods necessary to avoid rushed development in pursuit of fleeting market trends). However, great care is also taken over the relationship formed with each individual working with us because, as we always say, it is people that make the difference, through their commitment and their sense of belonging to a group experiencing constant growth, both in Italy and overseas. More than 1000 employees worldwide export not only the product – truly Made in Italy, since production has never been outsourced beyond our national borders – but also the Italian parent company’s entire system of values: encouraging customer loyalty by offering advice when purchasing a product or selecting the most suitable solution, assisting in the planning phase and responding to all questions, before and after sales, in the customer’s own language.
In 1961 the company was established in modest premises, operating as a third-party manufacturer of valves, fittings and accessories in brass and steel. Twenty years on, the products were being marketed under the company’s own brand, and the first contracts were signed with the main OEM companies. Over time branches were opened and companies were acquired to improve the market penetration through the direct presence of Caleffi on the Country; today the group is made of 14 companies and 2 sales offices; the 3 manufacturing premises are all set in Italy. This has led to the recent creation of two challenging projects, the CUBOROSSO (REDCUBE) studies and research centre and the MAV automatic vertical warehouse which guarantees even faster shipment and more punctual delivery.
In 2011 various initiatives will be implemented, affecting the various stakeholders to a greater or lesser extent: attendance at national and international shows will be boosted; the website will be restyled, as will all aspects linked to communication; an impressive video introducing the group will be recorded; and customer visits to CUBOROSSO and MAV will be organised.
Caleffi embodies the benefits of reconciling opposites, such as near and far, past and future, heritage and innovation, tradition and renewal, logic and sentiment, diplomacy and openness, discretion and sharing.
50 years young, one might say.
The company’s guiding principle has not changed: to be aware of our own potential and our own values, while staying true to our roots and our identity. Caleffi seems to have succeeded in adhering to this philosophy through the years.
Just as it has been from the very beginning, constant attention is dedicated to quality (and its certification), technical product details (continuous improvements inspired by customer feedback) and innovation (with the due research periods necessary to avoid rushed development in pursuit of fleeting market trends). However, great care is also taken over the relationship formed with each individual working with us because, as we always say, it is people that make the difference, through their commitment and their sense of belonging to a group experiencing constant growth, both in Italy and overseas. More than 1000 employees worldwide export not only the product – truly Made in Italy, since production has never been outsourced beyond our national borders – but also the Italian parent company’s entire system of values: encouraging customer loyalty by offering advice when purchasing a product or selecting the most suitable solution, assisting in the planning phase and responding to all questions, before and after sales, in the customer’s own language.
In 1961 the company was established in modest premises, operating as a third-party manufacturer of valves, fittings and accessories in brass and steel. Twenty years on, the products were being marketed under the company’s own brand, and the first contracts were signed with the main OEM companies. Over time branches were opened and companies were acquired to improve the market penetration through the direct presence of Caleffi on the Country; today the group is made of 14 companies and 2 sales offices; the 3 manufacturing premises are all set in Italy. This has led to the recent creation of two challenging projects, the CUBOROSSO (REDCUBE) studies and research centre and the MAV automatic vertical warehouse which guarantees even faster shipment and more punctual delivery.
In 2011 various initiatives will be implemented, affecting the various stakeholders to a greater or lesser extent: attendance at national and international shows will be boosted; the website will be restyled, as will all aspects linked to communication; an impressive video introducing the group will be recorded; and customer visits to CUBOROSSO and MAV will be organised.
Caleffi embodies the benefits of reconciling opposites, such as near and far, past and future, heritage and innovation, tradition and renewal, logic and sentiment, diplomacy and openness, discretion and sharing.
50 years young, one might say.