Corporate identity

A corporate design programme is fundamental in order to define a strong brand identity.

Corporate Design is an external expression of the brand while saying something about its features. The objective is to ensure that Caleffi looks like it is, in an homogeneous and unified way: a high-technology corporate based on shared values and on a constant concern for quality.

Substance matters more than style, but style is not insignificant.

Caleffi has its own visual identity. Its distribution branches are integrating the looks to convey a single company identity throughout all the organization, to the employee, to the customer and to the public.

Communication

Last update 07/29/2010